06 / search & answer engine optimisation
seo & aeo
SEO earns rankings in search results; AEO — answer engine optimisation — earns accurate mentions and citations inside AI assistants. Both reward the same foundations: fast pages, one page per topic, structured data and content that answers the question directly.
We engineer search into builds rather than bolting it on afterwards, because retrofitting costs multiples of doing it once. And we treat AI assistants as a channel, because for a growing share of buyers they are the first stop.
typical timeline: Technical work lands in weeks. Content compounds over months — expect movement at 8 to 12 weeks and meaningful gains across two quarters.
who this is for
pick this if any of these are true.
not this? Anyone who wants rankings guaranteed by next month. Nobody can promise that honestly, and the ones who do are buying you a problem.
- Sites that look fine and are invisible in search
- Businesses being described inaccurately by AI assistants
- Migrations that must not lose existing rankings
- Local businesses competing on London and UK terms
- Content programmes that need a plan rather than a blog
what you actually get
technical foundations
Crawlability, indexation, server rendering, canonicals, sitemaps, redirects and Core Web Vitals held to budget.
architecture
A route per intent instead of one page with anchors — so each topic can rank, be shared and be measured.
structured data
Organization, LocalBusiness, Service, Article, Product and breadcrumb markup, valid and matching the page.
keyword & SERP research
Real volumes and difficulty, competitor gaps, and honesty about which terms are winnable this year.
answer-ready content
A short quotable answer up top, question-shaped subheadings, comparison tables and definitions assistants can lift and cite.
measurement
Search Console, analytics tied to commercial events, and reporting that separates traffic from revenue.
how we do it
audit
Technical crawl, index status, speed, structure and current visibility — with the actual data, not vibes.
research
Terms, volumes, difficulty and who ranks now. We say plainly where the evidence is weak.
fix the foundations
Speed, rendering, structure, markup and internal linking. The unglamorous multiplier.
publish
Pages and articles built for one intent each, linked into the pages that convert.
compound
Monthly: what moved, what to write next, what to prune.
the tools we use
Named, not implied. If a tool is on this list we have shipped production work with it.
research
- Semrush
- Search Console
- SERP analysis
- competitor gap analysis
technical
- Lighthouse & CWV
- log and crawl analysis
- schema validation
- redirect mapping
content
- intent mapping
- internal link architecture
- editorial calendars
aeo
- quotable answer blocks
- entity consistency
- citation-friendly structure
- assistant monitoring
questions people ask
What is AEO, and is it different from SEO?
Answer engine optimisation is the work that gets your business described accurately and cited by AI assistants. It shares SEO's foundations but rewards different formatting: direct answers, clear entities, structured facts and pages that can be quoted in a sentence.
Can you guarantee page one?
No, and neither can anyone else. We can guarantee the foundations, the research behind each target and honest reporting on what moved.
Do you work on sites you did not build?
Often. An audit plus a fix list is a common first engagement, and it frequently pays for itself before any new content is written.
read deeper
Written from the work, not from a keyword list.
start somewhere
what are you trying to make better?
Answer a few quick questions and we will come back with a price bracket, a timeline and a scope you can hold us to.