01 / ongoing / brand / websites / seo & aeo
Kruger Cowne
The public face of a global talent and speaker agency, designed and built from scratch.
our role: Design, build, SEO and AEO
krugercowne.com
the situation
Kruger Cowne represents talent, speakers and public figures worldwide. Its website has to carry credibility with brands and event organisers, present a large and constantly changing roster, and be found by people searching for very specific names and categories.
the thinking
Treat the site as a commercial instrument rather than a brochure. Structure the roster so every profile is a genuine landing page, and build the information architecture around the way bookers actually search — by name, by category, by occasion — so search engines and answer engines can read it cleanly.
what we built
- 01Website design and front-end build from a blank page
- 02Talent and speaker profile architecture at scale
- 03Category, sector and occasion structures for discovery
- 04Technical SEO: crawl structure, internal linking, metadata, schema
- 05AEO groundwork so profiles can be quoted accurately by answer engines
- 06Editorial and news publishing flow
inside the build
Real screens, captured live. Every page is built to load fast, read clearly and work the same on a phone as it does on a desktop.
where it is now
A single site that carries the agency's positioning, presents the full roster, and works as the front door for enquiries.
visit krugercowne.comstart somewhere
what are you trying to make better?
Answer a few quick questions and we will come back with a price bracket, a timeline and a scope you can hold us to.